" Doesn't seem like the shorts are in any hurry to cover...yet"
You wouldn't either if you were paying Hedge Fund tax rates. Competing with Shorts on stock price is like competing with Food Stamp Recipients on grocery prices. Some people have turned Short Hunters like the old day Buzzard Hunters.
Maybe this is a case of a Short company management shake down? It wouldn't be the first.
I think the shorts are just uniformed. they see the dividend of $1.30/sh. They see the company making maybe 70c. They know the company eliminated the dividend a few years back under similar circumstances. They are betting on a dividend elimination or big reduction
What they aren't seeing is the huge increase in coin certs. The company is very open about this. This might be the most transparent company I know. The shorts won't see this until the earnings number comes out in May. At that point, it's too late for them. They will be tripping over themselves to cover and get out. This is so closely held, it could surge $3 in 1 day.
The other thing they may have overlooked is the 10% -20% price increase that went into effect Jan 1. Higher volumes. Higher ticket prices. Both mean higher earnings