not sure what the increase in shorts means. These guys obviously have lots of money and are down heavily while having to have to pay out the dividend.
The company needs to initiate a PR campaign. something like a pre-release of this quarters results to get the shorts nervous or talk about how China office is growing. The stock can literally sit here until the next earnings announcement
could be some traders who lost money as longs at one time. although i've not shorted clct, when i short other stocks i tend to be stubborn and stay short despite the trade going against me sometimes. other times i cover within hours of selling, just depends on the set up.
these shorts will contribute to the next rally when they cover unless they are smart and cover when the price is at support of 12.23 as it should spark a buying frenzy at that level.