Amazing how poorly MF can "analyze" a company/marketplace. Not to single them out - Seeking Alpha and WS Cheat Sheet are equally as bad.
Got a keyboard? An interest in stocks? Great, you're now qualified to offer your opinions on important money matters. Don't worry about your knowledge, experience or even spelling. We'll write a snazzy headline; like putting lipstick on a pig!!!
Today (6/4/13) I see another poor excuse of an investing article on DNKN. This time written by Wall St. Cheat Sheet.
Regrettably, it's on par with the other pieces they've put out recently - meaning vague, incomplete, and inactionable.
The one thing NOBODY hits on, especially when comparing DNKN to it's peers, is that this is a FRANCHISE business model. To overlook this fact while discussing margins, debt, cash flow, etc. is a disservice to potential investors and reflects poorly on the author.
The author also fails to mention one word about Baskins, and the success this business (also franchised) is having overseas, particularly in Asia.
How does one discuss and evaluate DNKNs business while leaving out a major chunk of the enterprise?
The author ends with the typical wishy-washy notion that DNKN could be a BUY, or it could be a Wait and See. It might even be something to avoid. Gee thanks!