You know how Fred is always talking about Ownership Mentality? If you had a group that spent 95 to 98% of their time sitting at a desk designing products wouldn't you think they would need a Laptop Computer at 3X the cost of a comparable Desktop Computer to effectively do their job? Now, to make sure you cover the gaps in coverage between the Laptop Computer and the walk to the bathroom, coffee machine, meetings, etc you would lock them into a 2 year contract for a Smart Phone right? That is the Brian Barksdale version of Ownership Mentality. Is that what you meant Fred?