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H&R Block, Inc. Message Board

  • tekir00 tekir00 Jul 11, 2012 10:36 AM Flag

    New ad campaign?

    HRB should beat its competitors to the market with a new ad.

    Thanks to Lindsey Graham (R-S.C.) comments on paying taxes. Among other comments, on paying taxes, he said "It's a game we play, every American tries to find the way to get the most deductions they can. I see nothing wrong with playing the game because we set it up to be a game".
    Block should remake last campaign's ads and add the words, 'I went to Block, played the 'game' and got back $xx,xxx dollars.

    IMHO - His comments sound cynical and disloyal.

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    • I agree. Stick with the old stories, but add new focus, rather than call it Second Look. Continue the story line, with how the extra money affected them. Quilt lady story was awesome!! Obviously Flo and Mahem are realing us in, same spokesperson's, but different ads. Find a way to connect HRB!

 
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