Problem is that PACB has to charge about $100k for 30x coverage and cannot compete with ILMN anymore. They cannot even sell their machines, since the consumables are too expensive. The sales people have already given up.
This sales person did give up. He is selling this machine for niche applications, not to the general market. And you do need 30 x coverage even on longer reads for many applications, like tumor tissue sequencing, when you want to see rare events. Does that make sense to you?