Nordstrom is a completely different concept and culture than Dillards. Nordstrom is about mid to higher priced merchandise, balanced between fashion forward and basic, with an intense focus on customer service and two sale events per year. Nordstrom store furnishings, display units, flooring, lighting etc... is all top drawer. Nordstrom has relatively few stores, because suitable prospective locations are rare and finding qualified store employees is a challenge. Nordstrom typically opens a new store with all management personel and some sales floor people all having prior experience working for Nordstrom. Dillards is a mid priced store concept with worn out looking cheap display fixtures, branded concepts shops within the store, and floor sales help with little to no experience. Dillards is a completely different from Nordstrom. The two stores have practically nothing in common.
Actually, Nordstrom would be better off with fewer stores. Since its inception, the company's policy has always been to fill new stores with as many Nordstrom veteran experienced employees as possible. This way the service culture of the company remains intact. However, with opening as many stores, as Nordstrom's has done in the past ten years, it's been a challenge to maintain that policy. However, as a public company, Nordstrom does feel compelled to open new stores to show significant topline sales growth.So, management tries to balance the business of maintaining its culture of customer service while also opening a moderate number of new stores. Also, Nordstrom has a rigid demographics criteria for selecting new store locations. If an area doesn't have a relatively large population of high income consumers, it is not a good location for a new full line Nordstrom store. Most of Dillards locations do not fit this criteria. Finally, one component of Nordtsrom business that doesn't get discussed much on this message board is the company's Rack Division. In recent years this has been a bright spot for the company's overall business performance. Rack store counts are growing, and with that comes buying power of branded closeout merchandise, which is a profitable retailing niche.