Something is wrong here!!!! RICK is becoming a trainwreck!
I try not to be negative but it appears that management has dropped the ball, AGAIN.
There's been 2 (TWO) new RICK properties open in the last week. If the patrons were impressed enough they would inquire about the owners (RICK, Intl) being a public company. In the aftermath of 2 (TWO) openings, I haven't seen one entry on this board, or, an increased interest in the shares of RICK (the REAL test).
The problem stems from having NO brand idenity. RICK comes in about 7 different flavors now. McDonalds doesn't have a different name for each of its franchises, does it? Patrons don't know enough to ask if Ricky-Bobby, Vivid, Rick's, or Onyx are part of a bigger company UNLESS RICK takes the initiatives to inform the public!!!!!!!!!!!!
I get it, the fact that you have to have distance between the individual parts for liability reasons as the whole company can go down with a sizeable lawsuit from one of it's pieces. I get that! But then the company has to take certain initiates to inform the indivdual that each one of these pieces is owned by a larger company, a public company which can be invested in. So it comes down to 2 issues. Either RICK isn't getting the news out, or, there just isn't interest in this blend of businesses.
BTW, who doesn't know that Taco-Bell, Pizza hut and KFC aren't connected. How about Olive Garden and Red Lobster? Ya just gotta let people know that when you have different names of a bigger company, ya gotta let the news out!!!!!!! It just might gain some interest in the stock.
Earnings have come down to 26 cents this quarter from .30. Full year earnings are down to 1.13 now/ This has happened the last 3 years. Earnings have come down after the first 2 quarters, which were great. The August quarter, based on lower estimates, tells me the stock is headed down to between $8 and $8.50.
The stock hit a new high and is starting to sink.. Rickarooski, great points about too many names and the Seeking Alpha article. It was a great article about Ricks. However, investors need to take responsibility for their own actions. People need to do their own research.
I am still positive on the company. However after earnings, we will get a chance to buy it a little cheaper.
I bet practically nobody knows who eats at Red Lobster know that Darden is the owner. Brand Loyalty? Strip Clubs. Not sure it matters. For an occasional traveling business man maybe but other than than - i don't see it.
However I would like to see them promote more at investment conferences. One and done so far has been disappointing. They should be doing one a month..