Did they just stumble into this mess? Why did they choose to present the Company as dysfunctional as possible by exposing inefficiencies and poor management practices so publicly. Certainly not to sell the stock. A situation which is not possible in any case given that they sit on the Board and are subject to insider info. Do they have an end game in mind? Do they know something intrinsic about the Company's real valuation? I would estimate their cost base at least 37+.