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Avid Technology, Inc. Message Board

  • SlummAndBuck SlummAndBuck Nov 29, 1999 8:34 PM Flag

    Y2K Prognostication

    First off, the Avid broadcast strategy (or should
    I say stragedy - a strategic tragedy that is) is a
    psycho and desperate move. Teaming with Pluto??? who has
    little to no presence in the principal broadcasters such
    as Fox, CBS, CNN, etc. seems to spell the end for
    the previously mentioned relationship with Tektronix
    who have a huge Profile installed based. Avid is
    grasping at yet another deal that they won't be able to
    bring to market.

    With the coming
    century/millenium roll over, it's always interesting to guess where
    we'll be a year from now. The word on the street is
    that as soon as Avid dumps the Soft|Lemon, Pinnacle is
    going to pick them up, leaving the marketplace yet
    again one competitor thinner. One can only imagine what
    the Avid product lineup will look like under Pinnacle

    Throw in a web play, coupled with Avid discontinuing
    Cinema (their only product in the consumer marketplace
    that they inevitably found out needed a different
    sales channel) and you've got a chicken running around
    with its head dangling by a few miserable

    Kinda' sad in the end, because Avid does make superb
    products which own the professional market. Too little too
    late - just not enough to drive year over year growth,
    coupled with zero management/CTO deep thought direction,
    and it all comes up smelling septic tank at best.


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