This "crash" we are living through has been
brought on by massive over-valuation. When the dust
settles, you can be sure that Avid will be standing tall.
Unlike mdea and others, Avid actually has a very
consistent and respectable revenue stream, a very capable
and fresh management team and an extremely
talented,loyal and savvy customer base.
success in any business.
Avid may have been
pulled into the whirlpool of "overvalued tech stocks"
but it clearly is NOT in that category and should be
considered a bargain at these prices.
As an owner of several (12) Protools 4.+ and two
avid mc1000 systems (plus 2 sonic solutions systems
for mastering), could someone guess how many people
on this board actually use the avid products. As an
owner that must make money, one must learn when avid
drives are necessary and when aftermarket drives will
meet requirements. If you need much space you have to
mix the lot.
I don't beleive that to be the case, several
years ago, one of Avids competitors was pushing higher
data rates than Avid with a selection of off the shelf
drives, including the generic version of the Avid tweeked
one. As a reseller, my margin would have been higher
if I could also re-sell drives to my customers
instead of having to sell so-called Avid drives, where
Avid made the markup. Seem to me that this means they
must have put the effort elsewhere in the system and
choose to do even more work to qualify and support many
different drives. That to me is a benefit to everyone in
the channel including the customer. Does anyone know
if Avid will be continuing this practice?
Does anyone still remember AMPEX? well this
little honey is made by them for Apples firewire! Its
10X faster than 100 baseT 30MBytes/Sec. and up to
220GB. check it out, you will love the price.
no it means that competitors can never be 100%
sure that a generic drive will be able to pass data
fast enough in order for the drive to work with their
system. If you do not test a drive on a system that is
pushing drive technology/bandwidth to its limits, how can
you know for sure that it will work? I'll tell you
how. Instead of pushing the drive to its limit and
getting the most out of it by tweaking it to your spec,
you lower your expectation for that drive so maybe
it's only using 75% of its potential. All NLE systems
have their own set parameters for transferring data,
just as different drive manufacturers do. So no, the
competitors are not better engineers, they've decided that
they don't want to put the engineering effort into it.
It would be in violation of my non disclosure
agreement to devulge any specific information, but the
drives ARE tuned to work with the Avid system, to ensure
maximum performance of the drive. I had seen cases where
a change in Avid firmware enabled the same drive to
do a higher resolution, so I'll leave it at that.
The reason why it isn't an open system is simple. Why
should Avid give away for free, to toher compnaies,
software that costs Avid a lot of time and money to
develop and test? Just so some other company can come
along and undercut Avid on it's own drives, because the
other company didn't have to put any time and $$ into
the development? If Avid were going to do something
like that they might as well not write code for the
drives at all. Then of course all of the Avid customers
would be calling support bitching because they were
getting Video Underruns. Go figure. And btw, while the
drive itself might be a generic Seagate Barracuda,
Avid, unlike most other drive companies, installs a
heavy duty power supply, fan, and noise reduction
baffles into the heavy duty enclosure itself. So while
the drive itself may be a Seagate you can by anywhere
else, the chassis and other internal components,
including the firmware are all proprietary high quality
rugged components that go through a ton of testing.
Quite a title you've got yourself, Storage Guru.
Well as an amatuer editor and former reseller, I've
alway been curious why they weren't an open system so
maybe you can enlighten me Mr. Storage Guru, on exactly
what kind of modifications are done to Avids spec by