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Avid Technology, Inc. Message Board

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  • Jedi_Fly Jedi_Fly May 5, 2000 1:51 PM Flag

    Moron For Life

    There is no way Fox is cutting on FCP. NO WAY,
    unless they're total idiots. It's all Avid in the
    industry, hands down, end of story. unless of course Fox is
    planning on switching broadcast format to VHS instead of
    D1, lol!

    More to the point, any idea why the
    runup and subsequent drop last month? I know the drop
    was market crash related, but the stock should've
    recovered by now. They finally have written off all their
    expenses and look to be turning the corner. Any other
    longs out there? What do you see as far as short
    term/long term price?
    I'm hoping to be back in low 20's
    by Fall, but am not so sure,...


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    • They are not total idiots
      They just want to
      save 65,000$ a seat
      and maybe pick up some hot new
      not wedded to Avid. I think i'm hearing alot
      Avid editor's trying to hold onto their Cult. What I
      Say about FOX is true.

      KNOW OF
      TRUE D1

      The stock "Should Have recovered"

    • not only does FCP support 601, but how about UNCOMPRESSED 1080i, where have you been?

      • 1 Reply to denver_art
      • Jedi has obviously not been at the Apple site
        lapping up their exaggerated claims about FCP. Apple is
        somewhat liberal in it's claims to support uncompressed
        601 and 1080i. The demos at NAB were a carefully
        designed 'smoke and mirrors' affair.

        Do you think
        anyone is interested in a system that "supports" 1080i,
        with only 2 channels of audio and then drops frames
        constantly because it can't handle the bandwidth? They may
        get it working in the future, but for now it is all
        hype and very little reality.

        This is not a
        technical forum, so I'll be brief. Here is one reality of
        just DV25 in FCP... Final Cut Pro uses the Apple
        Quicktime DVcodec, which has inherent problems with
        luminance clamping and color shift that are easily
        noticeable during an effect, like a simple dissolve. To
        avoid those problems, you must purchase a different DV
        codec that doesn't exhibit these problems, such as the
        Digital Origin codec. Using the Digital Origin codec, the
        rendered effect quality is acceptable, but you then get
        dropped frames and underruns using it for final output.
        The solution is to switch back to the Apple codec in
        order to get reliable output to tape and live with the
        poor effect quality.

        Apple has hopes of
        capturing the professional market over time, but we'll see
        if Steve Jobs loses interest when he sees
        complications involved. It takes a lot of commitment over time
        to meet the demands of the broadcast industry. AVID
        is not in any immediate danger from FCP.

    • FCP has many serious problems realted to audio
      sync, EDL accuracy and video levels. These issues are
      important to broadcasters.

      FCP is slow and
      cumbersome to work with at this time, but who knows about
      the future? Perhaps, FOX is exploring the possibility
      of doing some offline work on on FCP to see how it
      goes.... or maybe FOX is getting into the 'wedding and
      birthday video' industry.

      At any rate, this kind of
      activity should not be a threat to Avid in the near

      Long on AVID.

7.85Jul 22 3:58 PMEDT

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