to Avid. I thought that the idea of final cut was
to go after the huge market defined by the direct to
consumer video editors. (Wedding video, testemonials,
retirement memorabilia, Local cable advertisements, recitals
and kid stuff for schools) According to a recent Big
Yellow ad. there are over 30,000 of these people in the
wider New York metro area alone. If that number is
accurate and if many of thees people are still doing SVHS
and 3/4 tape to tape editing that is a big market.
These editors will not spend $20K up for FAST or AVID.
Many do more edits than the Broadcast editors do.
(quality is another issue)