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Avid Technology, Inc. Message Board

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  • woowieman woowieman Aug 28, 2001 7:43 PM Flag

    Fingers crossed...

    ....way to go SI-man, you've missed the point again. How in the world do you expect Avid to continue growing when, as you say, "...It's not about making one
    killer sale, it's about making lots of small sales, which in turn,
    grow over time..." have you ever heard of Cost of Sales? Avid can't afford to have guys running around trying to make "lots of small sales." The company is built on the big killer sales (if you understood what a $200+MM quota feels like, you'd know where their VP of Sales is coming from.) So, love the product, love the market, but face it - there is no real money left in selling these tools. They need to go to very low end sales channels - not Avid's strength. By the way, have you talked to an XSI sales guy lately?

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