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Pacific Sunwear of California Inc. Message Board

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  • pouchdepotinc pouchdepotinc Aug 23, 2011 10:27 AM Flag

    2 Pacsun stores visited, both crowded.

    Nice talk with store manager yesterday. Seems like So cal district is doing real well. Most stores beating plan...With the heavy advertising, i am sure sales will be up

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    • Thanks for your post.
      Anyone else get check out your
      stores lately?

      • 1 Reply to yumaman1
      • In North Jersey - two stores, one in the state's largest mall; the other, nearby, in a slower, regional mall. Traffic at both stores is up somewhat, but no crowds.

        Product acceptance seems good. The customers seem enthusiastic: the ones that go into the store bee-line right over you, a good sign.

        There is a lot of competition for the teen fashion dollar in these two malls, and until recently PSUN hasn't been discounting. (No discounts hurt at Christmas, their stores were vacant.)

        PSUN's store traffic looks in line with Zumiez, Hot Topic and Tillies. It is less than AEO and URBN. One good sign, ARO's been looking weak, their business will go elsewhere.

        I would guess total sales will be up about 0.5% when they report, with women's stronger than men's, continuing their previous pattern.

        Just my opinion.

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