Check out meek mill at NJ PacSun footage on youtube
Yahoo Finance apparently won't let me post a you tube link to all the screaming fans outside the PacSun store. I'm guessing it probably won't let me post Meek Mill's numerous Tweets mentioning PacSun to his 1.8 million fans. So you'll probably have to search for these things yourself, but I do think having a popular hip hop artist endorse a brand is not a bad thing.
There's a much better video on YouTube now that shows just how many people were lined up at that PacSun store to get autographs. All the way out the mall it seems from the video. Search for meek mill takes over pacsun on YouTube.
Thanks for the heads up, I watched the footage. Pretty amazing stuff. My nephews love this store, it's how I caught onto it. Not sure what the draw is, but there is something very positive about its image that teens like.