I posted details of how to see video of hip hop star Meek Mill at PacSun last weekend in another thread.
Some of you may ask what's hip hop music have to do with skateboarding.
The first band that came to mind to explain this is Matt & Kim, which some skaters listen to and had a rapper open for them on their last tour about two years ago. Interestingly, if you look at the PacSun web page right now, there is a Matt & Kim promotion in addition to a link to Young and Reckless apparel featuring Meek Mill in the link.
Matt & Kim won the MTV breakthrough video award in 2009, by the way. The band is currently on a headlining tour promoting their new album, is taking over the XMU satellite radio station this weekend (I believe based on what I heard on XM today), and getting regular radio play on Sirius-Xm station Alt-Nation.
IMHO I don't think these artists would associate themselves by name with a retailer that would not be good for their image.