I did some research on Pac Sun, Hot Topic, Zumiez and their brand "Likes" on Facebook. For those of you who don't use Facebook, I'm talking about the Thumbs Up icon you can click on to let all your buddies know you "Like" something. Numbers are rounded, except for store count. Here are the results by ranking:
1. Hot Topic with 733 stores and 4.7 million "Likes" on Facebook or 7500 per store.
2. Zumiez with 463 stores and 1.3 million "Likes" on Facebook or 2800 per store.
3. Pac Sun with 733 store and 2 million "Likes" on Facebook or 2728 per store.
What really surprised me about this survey is how close Pac Sun is running with Zumiez, and it indicates to me there is some serious brand loyalty to Pac Sun. Zumiez is almost universally loved by analysts, Hot Topic was in the dumps until last year and I rode it till 10, Pac Sun is the only one of the three that still has a low stock price.