I hope so, I'm watching this stock and just checked compete website check it yourself to see monthly unique visitors Sep numbers are in and they are lower than last years: 714,118 unique visitors to 915,437 last years month of Sep. a 200k decrease... Hmmm
I dont own any PSUN now but I did a year or so ago
if you are long this stock you really need to go into the stores - my wife is a lot younger than I am and we buy for her sister also who is 17 - PacSun lost a lot of real brands- they are trying to make their store brands be a brand but I dont think it works at all - they used to have a nice mix - I am not hating just saying you should look for yourself - the website looks better than the stores also
Very fair point. I haven't been in a store recently, and I definitely should. That said, my impression was that they had struggled precisely because of the reason you've articulated i.e. moving too far towards their own brands, and they are trying to move back in the direction of having cool third-party brands in the store. In any case, I need to be careful not to see this company through rose-colored glasses simply because I've held the stock for as long as I have. I will definitely do some more diligence, but for now the risk/reward tradeoff is keeping me in the stock.