Just like how Martha Stewart saved Kmart? LOL! The worry here is how much $ did pacsun spend on that type of publicity? Thats shareholder money being wasted. Money that the company quite frankly does not have. Nice pump though!
Right, because kids lining up in Brea, California today at a teen apparel store to see teenagers from fashion magazines and buy their products at full price is the same thing as a convicted criminal selling housewares at a department store. And of course we'll assume that PacSun had to pay one of the Jenner's boyfriend's to show up at his girlfriend's launch, because demanding money to show up at your girlfriend's launch would be the totally cool thing to do to be supportive.