I've been visiting PACSUN outlet store on LI for the past 3 yrs now, and never before did I see people lined up at registers, lot less people walking in that outlet mall with PACSUN bags. Two weeks ago I saw at least ten people with bags, and the store was full of teenagers with backed up lines at registers. Spoke to a sales person, and she told me they did not carry Jenner's items, but the sales were anyway thru the roof. About Jenner's line, she said that stores that had them, they went out the door before they got in. My wife bought few items for her nieces (11 & 13). They both went berserk, went to a pool party next weekend with the hottest dresses. PSUN buzz is alive and well and it spreads like a storm. Now, let's see the earnings on 19th.
If you think what you saw was crazy, visit a Brandy Melville store. If you look at their web site, there is one in NYC, although, there aren't many stores in the US, which means PacSun provides one of the few options to buy this brand in a bricks and mortar store. IMHO, not only is selling this brand a good thing, but being associated with it in customers' minds is also good.