For those of you who pay attention, you've probably noticed Jay Z uses the phrase "Been Trill" on his latest album in the song "Somewhere in America." He's kinda big, in case you missed pop culture since the 1990s. Of course whether he is referring to the brand or using an expression, I'll leave for the rap lyric interpretation pros to figure out.
Also Dimepiece, a new brand on the web site looks cool, with higher AUR's than I typically see at PacSun.
Well, 4 out of 5 men's latest Diamond X Been Trill shirts sold out online already. Not bad. It would seem ridiculous so many people appear short a stock that is selling brands that sell items out, while other companies have much higher market caps, but we shall see how this works out in the next few earnings announcements.