Gestumble, the reason I'm advocating a BBBY sale is not that I want him to lose money. Precisely the opposite. The idea is for him to learn to put some risk controls in place. Capital preservation is the key here. When I started out in this game, I made many mistakes concerning hope. Often times, the 10% loss you don't wanna take becomes a 40-50-70% hole in your pocket. In trading, the #1 rule is to live to fight another day -- never get emotionally attached to one single position.
Despite my convictions and the happy outcome thus far, I'll be the first to admit that if BBBY had gone the other way and cleared 26.60, I would've liquidated the position.
Remember, you can always get back in the trade. If you lose all your money in one trade, though, it's tougher to claw your way back.
Good luck.