i see this as going higher. Retail is hot right now so Michael's spin off will be a winner. Plus when was last time you looked at hotel rates? They are going up, and the discriminating traveler prefers to stay at Hilton, meaning they can charge a premium rate!!
I totally agree with you - I think it has lots of hidden value and Option action at Jan 30 2015 tells me that we are going much higher - JMO
also, saw a fund manager from Gaballi dividend and growth fund likes this stock.