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Sigma Designs, Inc. Message Board

  • byronangel byronangel Dec 12, 2012 2:36 PM Flag


    US technology giant Apple has been working with component suppliers in Asia to test new TV sets in a possible move to branch into the television market. Apple Chief Executive Tim Cook has described the TV business as "an area of intense interest" in a recent interview with US media. Taiwan's Hon Hai Precision has been working on the design of the new TV. Hon Hai, better known as Foxconn, produces goods for tech giants including Apple.

    From the earnings conference call last week:

    Our digital TV business strategy involves leveraging key ODMs such as Foxconn to design and push market ready solutions based on Sigma DTV components. We continue to be benefited by the pending merger of Taiwan-based MediaTek and MStar Semiconductor which creates the need for a truly independent second source supplier. We are the only other company besides MediaTek and MStar with a full end-to-end TV SoC technology portfolio and market understanding. Customers recognize this and have been approaching us for partnership.


    So it's possible that Apple could end up buying from both MediaTek and SIGM.

    Sentiment: Strong Buy

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    • Apple would be getting a good deal since SIGM sells below cost but, of course, can make that up on volume...................................right Byron?

    • POSSIBLE SECOND SOURCE?! That is how bad this company has become. Begging, hoping for crumbs is its primary goal. So Bryon, you had come to your senses that SIGM products are inferior to competition. Possible second source! How LOW could that be?

    • Hi Byron,
      It would be nice if this could happen but before you spread rumors you need to ask and hear what's going on. The talented engineers are leaving the company and the products are not working well. They have plenty of bugs and obsolete products. Most of their media player products are 2-3 years behind the competitors. is not flying and I Heard that even at&t will only use wireless in the future.The DTV margins are below 30% and this business is loosing money.
      Sigma technical support is a disaster and only insane company will start a design with them.
      The management is doing nothing beside arranging their retirements and the BoD is hopeless.
      I heard that the existing customers are moving to the competitors and are trying to minimize their exposure to Sigma. They all assume this company will not exists for long...
      The only thing that can save Sigma is acquisition by a larger player but no one needs all the junk in this company and in few months it will be much cheaper to buy (when people will realize how bad the situation is).
      I assume revenues will continue to go down as no one wants to deal with this broken company.
      Don't push people to buy this junk as you did for so many years.

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