No matter how good the product it is pretty hard to get the nut back and gain pricing with margins when you cost level is so high.
Back when they started out they drove up capital costs if I remember correctly. It seemed them to take years to get approval, all the while spending money on salaries. At one point it looked like that half their expenses went to operating expenses rather than building equipment.
Operationally they don´t appear much better.
So a better run company might someday run with it and become profitable, but it is awfully hard to do after you start out running up so many expenses. It worked for grandma and many farmers these days, composting is a big solution to disposal problems too, but it will take an efficient company with good cost controls if it is ever to be a winner on a corporate level.