Appears very light buying and heavy swings on any selling downward based on tick data
I would only use limit order to trade this stock as the market makers will rip you off otherwise. It is too thinly traded to really play moves until the volume hits one of those heavier periods which tends to be after earnings. It is surprising on the 50% move from few months ago and holding here with nothing financially really justifying that activity. The recent acquisition of another vendor in this space with marketing products may have been the biggest cause of the move which was the same 2yrs ago when IBM bought Varicent. That propelled this stock into the +8 range before settling back to reality of 3.60 area in the past summer/fall.