We believe the marketing of the public company, an increase in the shareholder base and an overall increase in public awareness of the Company and products will put us in a remarkable position for fiscal year 2013. We remain committed to responsibly structuring the cap table and have 50 million authorized shares still unissued. I, myself as the largest shareholder, have never sold a single share nor will I until our shareholders see real value in the stock. Our commitment and our vision is to move towards filing for an up-listing of the company within the next six months.
BARISTAS ICE CREAM
We are thrilled to announce that after years of effort, Baristas Ice Cream formulations have been completed. The product is unique in its packaging flavors and it is in production and scheduled to be on the shelves of retail locations throughout New York and Connecticut before the end of this month. We are very excited about the potential of this product and our relationship with Calip Dairies and early consumer testing has been overwhelmingly positive. The potential Q1/13 revenue is in the high 6 figures from ice cream alone. Very exciting stuff!
Staying true to our vision of introducing "Costume Themed Drive-Thru Coffee" to the Nation and to the world, we are proud to have opened and continue to successfully operate locations in five states throughout the U.S., with five more states targeted before the end of this year.
MEDIA STRATEGIES & REALITY
The company plans to implement a multi-layered marketing plan which will incorporate a wide variety of regional, national and social media geared towards driving new consumers towards Baristas products. This approach will include a mix of traditional and new media opportunities that should broaden the company's brand appeal and improve franchise sales and increase distribution.