1) There is their book value - a possible buyout 2) short ratio = 10 - shorts could cover after taking a profit -raising the price 3) Christmas season is coming up annd no one has any real money - used books and used CD's are very affordable and mahe great gifts 4) they are trying new things all the time - they are not stagnant
It's been this low previously, about 10 years ago, as I recall. They wasted IPO money opening a bunch of stores which ended up being closed. The grand idea for expansion went basically nowhere. Frankly speaking I've seen no particular fundamental improvement IMHO over the years.