If you just follow what analyst say you are surely headed for disaster.
Unless they have inside information, which is illegal and they would not share if they did for obvious reasons...Analysts are just doing research like you should.
It's not animosity that drives perception its facts.
The fact is that airlines are trying to cut out the intermediary and Google is going to monopolize up whats left of the entire market. If expedia wasn't scared that google would monopolize the market than why on earth would they hire an anti-trust lawyer???