do you look for sports scores on google or espn, do you look for home prices on zillow or google, do you look for yard sales on google or craigslist.
Travel people look to tripadvisor first and pretty much only. Being big is googles problem. A well known specialized site will always beat them out, bottom line. Google is an unregulated monster when it comes to content, old information and unorganized. Google hotels hawaii and get articles from 2004 at the top of the page