Honest Tea was in business over 7 years before they achieved 6 million in sales. Pulse is going to reach that in its 2nd year of operation. Go ahead baldy, tell us what a terrible company and investment Pulse is. You will wish you had bought more at these prices..
The quick acceleration is not demand pull based. Yes, Yates's ties earned him quick distribution gains. Bravo had even better distribution through Coca Cola and just like pulse, simply didn't have the demand. I just bot a very nice 48oz Lemonade which is all natural and great for 1.69.
There is no product differentiation that merits the price. There is no advertising to SELL the product, which seems to only be selling to longs.