You've become so desperate you need to dig up my old posts, LOL Your posts have degraded (even for you) to childish babbling & insults, how sad. So ------ how many shares did you buy this a.m.?
Re. "... cabana tumbled in case count sequentially ..."
What a pathetic lie! Cabana has been selling in volume only since Q3-2012. 2013 is actually the first full year of production & volume distribution. JSDA is a MATURE company selling soda-pop, a product typically consumed year round, Cabana is a seasonal product with swings is quarterly sales (the SEC filings clearly state this fact), that's why they show YOY sales.
Cabana YOY sales have increased over EVERY quarter. PLSB shipped 10K cases of Cabana in 2011, 227K cases in 2012 and 296K cases in the first 9-mo. of 2013. Even if they manage a paltry 50K for cases off-season Q4, that would still come out to a total of 350K cases for 2013.
Go back to the JSDA board, I'm sure they need some cheering up after their 32% loss this past month.