Why is that nobody, absolutely nobody, can explain what is in PLSB's much-touted "Agreements?" Are they worth the paper they're written on?
If the Agrrements specified cases, prices, time schedules, etc., PLSB could be worth something. Without that info, PLSB is just pie-in-the-sky.
And exactly why do you care? You don't even own the stock! I know your question wasn't meant to stimulate any serious discussions, but I'll answer it anyway.
Did it ever occur to you that the bev biz may be highly-competitive? As a hypothetical competitor, I would most certainly be interested in the details of PLSB's agreements, especially data regarding shipping schedules. Such information would help me refine shipping scheds so my product is placed on store shelves first. Other info may help me to better coordinated advertising campaigns and target certain areas where I know stores are waiting for their next shipment of PLSB product. It a store is temporarily sold out of Cabana, that's an opportunity for me to crank up advertising in that particular area.
That was the best piece of brilliance I've seen on this site. You sound like you may understand the specialty beverage business!
But how do you know that I don't own PLSB? And, why can't you at least reveal the basics of PLSB's Agreements. Competitive details are not required-- Just the principles..
Are they at least promised a little shelf space? Are there minimum orders?
YES, I well know that the bev biz is highly competitive.
Truth is, I don't care. Having been burned myself in the past, I know that once you're in love, you're in love. But, it's fascinating, like watching a cobra in action. You know -- like people gather around any tragedy.
Do the Germans call it schadenfrude?