I still think PLSB will be solid long term but I am still waiting to really buy in. I think it may sink a bit lower with tax loss selling.... Sales of soda continue to decline as consumers opt for more healthy beverages. The tax loss selling season always brings Christmas opportunities ;)
So you're saying you haven't really bought in yet? Ok - then I suppose that you won't really be getting that tax write-off for your imaginary loss you must have taken on the imaginary shares you previously purchased.
Too bad - you could have used the loss to offset the gain on your "experiment" with JSDA. DOH!