In July 2013 PLSB's revenue estimates for 2013 were $5.3 million and for 2014 the estimate was $21.9 million. Now the 2013 estimate is $3.74 million and for 2014, $8.84 million.
Do you think the cutting is over or are there more coming?
Dave - Go to "Analyst Estimates" on this Yahoo PLSB site.
It's worth knowing that there are no "indepemdent analysts" following PLSB. There is no economic reason for a legitimate analyst to cover PLSB. Thus, there are only paid pseudo-analysts that get their numbers from PLSB management.
they ended up with less than 100k revs for the Q.
I guess there is no need for commentary at this point.
I guess it's mostly up to coconut water. Once the rollout is done they will have to pin their hopes on sell through and getting rid of other inventory for cash.