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Boston Beer Co. Inc. Message Board

  • bbdott bbdott Oct 16, 2010 7:17 PM Flag

    Great news!

    They finally got smart and got rid of Cranberry Lambic in the holiday pack. This year I will actually buy more than the one I picked up today. Cranberry is replaced with Chocolate Bock. I haven't tried it yet but it has to be better the CL. I'm a bit down that Oktoberfest is already done, I also picked up a 12-pack of Winter Lager, but the seasonals have definitely become one of SAM's huge competitive advantages. While many other brands are sitting and worrying about getting rid of Oktoberfest, SAM is already stacking their Winter offerings. A good problem to have, versus the 12-packs of Great Lake's Oktoberfest that were nearly out of date and on fire sale for less than $10. SAM's depletions should lead to a great quarter. With Noble about to start brewing, SAM is approaching their sweet spot, though the reality is that capacity is already an issue, even with the new brewery. With early Winter sales, the 4th quarter looks to be huge given what will be pre ordered for January.

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