lifestyle, it was a "contrived" miss. They timed money on ads and expenses and "undersell" the future. It's not just the insiders that profit, other investors that follow this company, like you and I, get the opportunity to profit too. Anyone that has followed this company closely for any time knows how the game is played.
The only information that outsiders don't exactly know is when the "miss" will be or when the upside "surprise" will be. All long term investors that hold, benefit, because the company is able to buy shares back cheaper. Making their shares more valuable, due to a smaller float, when the stock goes back up. This is exactly the situation that me and other posters have been pointing out for years now.
The bottom line is the brands are doing great and the company moves things around to benefit management as well as long term holders. So yes, I guess you could say I'm fine with a $.03 miss from what the Street was looking for, as long as the company is doing well, which they are.