Maybe I'm late to hear this, but it's great news, since it's my favorite. This will pump the 1st quarter up big, especially with the 2 new seasonals. This should also help SAM gain tap handles at the expense of other brewers, though it probably will cost them a few Boston lager taps as well.
Also, I sure don't see a split coming, management wants more of the company, not more investors. These guys know which way this goes long term. Why share more than they already have to? lol
For now, production capacity is the problem. Not a bad one to have. They know that Noble Pils is a sleeping giant and they can't risk stock outages everywhere, with 12-packs out of the gate. They still need to make Seasonals and Boston lager. Enjoying my first Alpine Spring as I type, these guys are hitting on all cylinders right now.
bb,Noble year round was a no brainer.Funny how the seasonals always hit long before the "season" starts,it hasn't even snowed much yet out here on the west coast.
You're going to love this:I went to BevMo last week and saw Drifter 12packs on sale for $11.99,the only problem was they were packaged on May 31/11?May?Drifter?IMO,that's Widmers best product.If they're having a tough time moving Drifter in so cal we may have some problems.