I just tried it tonight and SAM has another winner here. A great session beer at 5%. The "Spring" mixed 12 pack will fly off shelves. No way for the other national players to keep pace with the constantly changing, interesting, solid offerings from SAM. This stuff should keep the breweries humming 24/7, which is great for the bottom line. Cheers!
speed, it's very good. Ratebeer has it at 99 in category, another goldmine on the shelf for SAM. These guys are on fire. If they had the capacity and wanted to market IPL, Noble, and Alpine year round they could go double the current volume. SAM has so much pent up demand for each seasonal(except Summer) they are in a no lose situation. I see why other craft brewers hate them, it's like Falstaff trying to beat BUD in the 70's. These guys really might be this centuries BUD.
I must admit I wasn't impressed with the New Albion I tried tonight, but this is just incremental volume and helps builds the SAM heritage. Another no lose, though I don't expect much from it.
Meanwhile I saw lots of Winterhook from October, those guys are really messed up. INBEV buying Goose is literally killing CBA.