Wed, Sep 17, 2014, 6:58 AM EDT - U.S. Markets open in 2 hrs 32 mins


% | $
Quotes you view appear here for quick access.

Boston Beer Co. Inc. Message Board

  • networthdev networthdev Jan 12, 2013 7:55 AM Flag

    Fun beer MATH with Angel City Brewery

    Not trying to be scientific, and no I've not been drinking, YET today. Change up the numbers anyway you like, its still a lot of MONEY!!!!!

    16,000,000 people x 20% (SWAG) = 3.2 million beer consumers

    One $8 six pack per week x 3.2 million = $25,600,000 per weer

    $25.6 mill x 52 weeks a year = approx. $1.3 BILLON

    This is ONE major city, in ONE of our states.

    Man I LOVE my SAM :-)

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • I just hope that SAM takes a nap for 6 months so that the June 145 calls that I am short can cook away. I like SAM (product and company), but it is a bit expensive at 31x PE.

      Sentiment: Hold

    • I like your math, but 100% or beer drinkers do not buy our product. If I am any indicator, I treat myself to good beer about half the time, exchanging quantity for quality, and I buy a 12 pack of SAM about 1x per week, or one of their assortment packs (LOVED the IPA assortment).
      Your math is, however, a reasonable approximation of the potential size of the market. Try 300 million people in US, 20% beer drinkers, 20% buy a SAM 12 pack each week for $12: that is a $7.5 billion market in the US. This would be about 10+x SAM's current sales, and would still be a rounding error on BUD's balance sheet.
      Our aging demographic is probably a good market supporting trend for my quantity for quality exchange. (I am 48).

225.76+7.29(+3.34%)Sep 16 4:01 PMEDT

Trending Tickers

Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.