Another differentiator!!! SMART, letting OTHER "Craft Brewers", & Craft ONLY, use the SAM can. Our can is gonna be slicker than the commodity beer makers, and even with out a royalty, "from the craft brewesr" something tells me Ball ("depending on how things go with Ball") might be owing SAM some coin.
From: Jim Koch
Sent: Thursday, March 21, 2013 1:24 PM
Subject: New Sam Adams Can Design Available to All Craft Brewers
A few weeks ago, word got out that we've decided to put Samuel Adams in cans. The new can design we'll be using is the result of two years of work, led by a team of our brewers along with a sensory scientist and an industrial design firm, to see if there was any way to improve the standard beverage can for the taste of full flavored beers like Boston Lager.
When I took this leap of faith, I wanted to do it in a way that would be true to the put-the-flavor-first spirit of the craft beer industry - which is one of the most spirited and innovative communities anyone could ever be a part of.
Our new can design required a million dollar investment in special equipment tooling along with time, research and testing and resulted in a patent-pending design. We think that the difference will be a subtle but noticeably better drinking experience than the standard beverage can. We anticipate having this can in the market in May or June, so you can taste for yourself to see if you think it provides a slightly better experience.
We've decided to make the patent-pending design available, without any royalty or license fee, to all craft brewers who would like to use this can. We're still working out the details with Ball, our can manufacturer, but we anticipate that any craft brewer will be able to purchase this unique can from Ball sometime this fall depending on how things go at Ball. You can read more about the specific design aspects on our blog
We're still working out the details, but if you're a craft brewer as currently defin
wish they would get paid for the can with the time and capital they put into it.. maybe they have worked out a deal with Ball on the back end if other craft brewerys use these cans.. nothing is for free..
Nope, agree, and suspect Jim is getting "value" by doing this. He's one sharp dude, and knows how to make a nickel. PLUS, it could help to marginalize the commodity beer makers. If MANY of the craft guys go with the can, it will help to VISUALLY distinguish/differentiate CRAFT from COMMODITY beer even more.