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The Boston Beer Company, Inc. Message Board

  • bbdott bbdott Sep 10, 2013 12:07 AM Flag

    How big can Angry Orchard get?

    Every store I have been in lately has dummied up stacks of empty cases, with very little product left. This is a hugely profitable product they are having trouble making enough of. Talk about a good problem for a company to have, especially with its second line. Maybe Jimbo will sell Angry Orchard to one of the big guys and take Sam private with the money:)

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    • Go private at this price? Have you run the numbers?

    • I'm thinking/hoping he wants to be a very large "beverage" company. Coke"s famous leader, Roberto C. Goizueta, talked about "share of stomach". So many "beverages" and SO much time (eternity) to keep introducing them. Utopias could be a billion dollar product, when they want it to be, and Bourbon is flying off the shelves for Jack Daniels, etc. etc. SAM, has the brand, and management smarts to be the next beverages giant.

      GLTA (Longs that is) :-)

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