Just saw new Sam Adams ad on SportsCenter. Highlights all international beer awards, but is much, much different from other ads. Plays strange music during ad, quick camera changes-- feels like an MTV ad. Is this good, bad, or just is?
an indicator of future returns, but let's examine the facts. Lately, Sam Adams stock has been a piece of schlitz. Of coors, not everyone agrees with this evaluation, and I hate to harp on this point, but perhaps the board of directors needs a good swift kick in the heineken. No guarantee, but at yeast it might help. One needs a stout constitution to put up with our stock's behavior lately. It's barley back to my purchase price. Sheesh! Then out comes a new brew for initial public availability (IPA) like the Pale Ale. What's a Sam imbiber to do? Please don't think that I'm a complete asahi, but my intent is only to amuse, and if I accidentally inform then you are, Bud, weiser. Pardon the puns, but I wasn't in the mood to write in the old style. Slante!! Soon time for a cold Sammy ... mmmmmm.
We certainly seem to slowly be going up, with not much volume. At least the selling is gone. How do you interpret the previous announcement that SAM "bought back" outdated beer at a cost of $2 million? Certainly it has to help relationships with distributors but if it cost the bottom line the entire 2 mill, the first quarter was actually stronger than reported which beat estimates anyway. Even if they received 1 million in benefits with the savings from bottles and ethanol and if this was a one time plan, the earnings from operations was better than stated and may bode well in future quarters. Also, the hops deal, if they pay for this as stated in Annual report with European currency, cost may be down due to strong dollar against the euro.
Are they marketing it in hot south? Places like Texas where Iced tea drinking is most popular? What about marketing it to women who don't drink beer? Worries about "alcopop" label being applied to premixed alcohol concoctions like this. Is this product "On-message" or another "millenium brew"?