The Company has a major distributor PFSWEB. They have the same customers.
PFSW is a public company, has a market capitalization of say 36 million dollars.
If Demandware just did a secondary of 2 million shares at $27.00 they can acquire the Company for nothing. They would save in compliance, listing, accounting legal, management costs, where they can probably bring to the bottom line 5 million dollars.
What that means on the raise up of 54 million dollars they would be getting a return of 10% and they would increase their revenues by 200 million dollars and can then surgically clean up the acquired company and then do a spin off of the other part of the Company not 100% complimentary to it.
This is a WIN WIN at no cost or dilution to the current shareholders!
this stock is an animal and should be taking over PFSW and then with all the added revenue which should filter to the bottom line then DWRE should double...I think this has to be in the works it is too simple for them not to do it...there will be no negative response to this, management should love the opportunity to grow the combined Company