Both options went up today and the price is high for either side. After 5 years of horrible business operations, I believe people will see the report as negative tomorrow. I visited the website, and in todays economy they are still trying to sell $30.00 T-shirts. Parents will not shell out this kind of money anymore for clothes. Also, the competition gets better each year. Is there any upside for this brand? I don't know, but I love having puts on this stock.
Thinkorswim showed huge option volume during the day on Tuesday, but now shows 20% of that at only 7,500 total. I got out of my trade at a loss because the numbers looked so out of whack I couldn't make sense of it.