Here is the pattern......Hedge funds and instututuons buy the stock cheap. They then call the auditors and instruct them to polish up the financials and twist the negatives to a positive. Do not mention store closures, do not mention declining European sales.....Just make everything sound positive. The quarter comes out and SURPRISES.....and then all the analyst that get paid by the funds recommend the stock as a buy and the stock goes up on the manipulstion of the hedge funds. This is what is happening.....The quarter was weak.....But funds like Citadel bought millions of shares.....ON weak numbers the stock went up 8 dollars and continues to climb as the paid off analysts methodically come out with buy recommendation on a weak and underpreforming company. Welcome to Wall Street. Get on board or get ripped off.