will be to somehow incorporate shophouse inside chipotle stores,
or to say it straight just to combine two concepts in one place.
as a stand alone shophouse may work in some locations with all day non stop traffic. and both DC Santa Monica location are just like that.
For cmg's interests, ye're the proverbial wolf-in-sheep-clothes! Very nice :)
Ok, so call the truck fleet Motopotle.
Schlopotle food trucks, when it happens you can buy me a real dinner!
Sentiment: Strong Sell