not long ago i posted the only way for them to succeed with this shophouse thingie is to combine two concepts in one store, even it could be messy but there is no other way.
and emil jumped all over me with anger :)
this newest "sofritos" is basically a part of that shophouse menu. btw, they got rid of their version of Vietnamese sandwich in that store few months back as #$%$. clearly didn't work as well as their #$%$ sauces.