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Chipotle Mexican Grill, Inc. Message Board

  • bobs_fed_up bobs_fed_up May 9, 2013 12:41 PM Flag

    The greatest unreported risk to CMG

    There are a lot of risks to CMG's current stock price. Their annual report has 7 pages detailing the various risks to maintaining the current price level. It is a lot to assume they will execute to perfection going forward.
    The greates risk in my opinion was not mentioned. I think the greatest risk is gaining popularity with the AARP crowd. Once groups of blue haired ladies with walkers clog the lines discussing what they want on the burrito they are going to share, it will no longer be "cool" to go to Chipotle. At that point the current clientele will vanish.

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